Elevate your
personal brand

Find your Ethos

About

About Ethos

We help founders, leaders and aspiring leaders build authentic personal brands that stand out in an AI-powered world. As AI floods feeds with generic content, the voices that cut through will be the ones rooted in real perspective.

That’s why we built Ethos to help you uncover your unique beliefs, stories and expertise, and turn them into a LinkedIn presence that builds authority, trust and opportunity.

Founded by Clare Gittins and Fiona Moucq, Ethos blends 30+ years of journalism, PR, branding and growth marketing to solve the biggest challenges leaders face in building their personal brands:

You’re great but no one knows it

You don’t have time

You don’t know who to trust with your voice

Using our unique Ethos Method, we combine human creativity with AI efficiency to craft personal, strategic content that unlocks business growth, ensuring you get recognised, remembered and chosen.

Find your Ethos

Our Services

We build authentic personal brands for founders and leaders, combining human creativity with AI efficiency to ensure you stand out, build authority and grow opportunities on LinkedIn.

Strategic Consultancy

For leaders who want a clear roadmap. We audit your LinkedIn presence, benchmark against competitors and identify where your voice can lead. From content pillars to algorithm-aligned strategy, we give you the framework and confidence to grow your influence.

Done-for-You Personal Branding

For founders who want impact without the time drain. We run your LinkedIn profile for you, translating your expertise into thought leadership, creating consistent, strategic and authentic content and commentary that builds trust and drives engagement.

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Podcast-Style Video Interview

Bring your personal brand to life with video content. We produce interview-style videos filmed in a studio, complete with scripting, filming and editing to create a series of short, scroll-stopping video snippets.

Photography

Personal branding is about curating your unique external image. Our professional photography elevates your presence with images that feel intentional, authentic and true to who you are.

Bradley Jones, Founder

ThatRound

I had the pleasure of working with Fiona and Clare, where they supported ThatRound on community building, LinkedIn posting, and brand development. They both bring a unique mix of creativity, strategic thinking and execution, they don't just deliver content, they create thoughtful campaigns that build real engagement and momentum. What stood out most was their ability to quickly understand our brand voice and translate that into consistent, high-quality output that resonated with our audience. They also have a brilliant eye for detail, while never losing sight of the bigger picture of how content and community feed into wider business growth. Fiona and Clare are both collaborative, proactive, and genuinely a joy to work with. I'd highly recommend them to any founder or business looking to strengthen their brand presence and grow their community.

Pieter Delaere, Founder

dScribe

Nina Babic, Leader

TSC

I worked with Clare and Fiona on a comprehensive LinkedIn organic strategy audit for TSC and I cannot recommend them highly enough. They have an exceptional ability to combine data-driven analysis with practical, actionable advice that immediately makes an impact. Since implementing the Ethos recommendations, we've seen measurable results: 26.4% follower growth since the audit, stronger engagement on high-dwell formats, and far more purposeful content planning across regions. Their suggestions around employee advocacy have already changed the way we approach LinkedIn as a team. The combination of their strategic vision and practical playbooks is rare, and it has been a genuine accelerator for us. If you are looking for someone who can elevate your LinkedIn presence with precision, creativity, and measurable impact, Clare and Fiona are the people you want in your corner.

Connor Swenson, CEO

Make Time

We had the pleasure of working with Fiona and Clare for nearly a year on building our LinkedIn community at dScribe. As a tech startup focused on fine-tuning our messaging to connect with the right audience, their involvement was invaluable. Their expertise, patience in awaiting feedback, and adaptability amid our fast-paced experimentation were crucial to our success.Their continued creativity in developing new content formats also made a big difference. We are grateful for their contributions and highly recommend them.

I had the pleasure of working with Fiona to help grow both my personal and company brand on LinkedIn. From the start, she brought great energy, creativity, and plenty of ideas to the table. She’s extremely communicative, proactive, and easy to collaborate with and she’s fun to work with. I’d definitely recommend working with Fiona if you’re looking for someone who combines strategy, enthusiasm, and a strong understanding of personal branding.